Make the best of every situation to develop and win
The Russian light industry is successfully developing the niches vacated after the exit of European companies.
In the new conditions, Russian brands can quickly increase their share in the overall sales structure. Both local manufacturers and retailers have a chance: buyers looking for a replacement for their usual products are ready to consider own brands of retail chains.
Those who will be able to take advantage of the situation will become key market participants tomorrow. Unicon experts will be happy to support you along this path.
Current challenges in the sector
First — current tasks:
- Business digitalisation
- Implementation of labelling and traceability systems for goods
- Search for optimal models of interaction with suppliers, retailers and consumers
Second — tasks brought about by the current situation:
- Import substitution of raw materials, equipment, components and spare parts
- Restructuring supply chains and reducing associated risks
Third — issues of financing and cost optimisation.
