Corporate social responsibility as a Value Added Factor

Many companies and consumers purchasing B2B or B2C products seek to deal with manufacturers and suppliers operating in line with modern concepts of corporate social responsibility (CSR). Declarative statements have lost their competitive edge, because the risk to blemish reputation through cooperation with companies engaged in unfair business practices involve significant financial implications. Unicon experts implement complex, multi-faceted projects for creating a Digital Model of Corporate Social Responsibility incorporating a certain set of factors, in the context of which events are recorded from several areas of the enterprise operations. Subsequently, all registered events are added into integral indicators tied to each unit of production. Therefore, buyers at any time can satisfy themselves as to those CSR components that are important to them, be it a particular batch or even a specific unit sold by the manufacturer. This practice enables to sell products with unquestioned origin and guaranteed avoidance of reputational risks at a price significantly higher than the average market price. High marginality of sales is provided by access to reliable information about the product and the manufacturer’s business practices.

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